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Stop breaking your head because at Impact Impress we will design the ideal email campaign for you. First comes the email audit, planning and execution. These steps are followed by ongoing evaluation, optimization and finally growth. In our 15+ years of email marketing experience, we have worked with over 25 industries. Each Impact Impress strategy team consists of three members, allowing us to offer a wide range of viewpoints and expertise.
The step-by-step:
- Email Marketing Audit
- Review of all templates and campaigns from the last 12 months, paying special attention to subject lines, layout, calls to action and coding. Your brand should be reflected in the email designs.
- Review of technical issues: Examines technical issues such as deliverability, domain/IP blacklisting, spam complaints and ESP account suspension.
- Data review includes benchmark email metrics, reviews of best and worst performers, an analysis of unsubscribes and subscriber demographics.
- Program review: List health review (growth/decline), segmentation, email automation and strategy review.
- Code, design, content, calls to action, frequency, shipping day, shipping times, automation and A/B testing are just a few of the areas where we do recommendations.
- Planning
- Identify and troubleshoot technical issues with the email marketing program, such as deliverability, low engagement and spam complaints.
- Choose the types of email marketing campaigns based on one of the five main objectives:
- Increase brand recognition
- Generate revenue
- Conversation with customers
- Increasing the value of life
- Develop potential customers
- Strategies for email automation programs.
- Recommendations for channel integration.
- Implementation
- Compare KPIs with recognized industry benchmarks.
- Include important stakeholders in your email marketing campaigns.
- Implements mechanisms for project management.
- Assign a dedicated account manager to the account.
- Increases the performance of the email marketing team.
- Create a tracking and reporting system.
- Plan email testing and enhancements.
- Evaluation, improvement and continuous growth
- Evaluation of open, click-through and conversion rates.
- Measuring e-mail marketing ROI.
- Optimization of email marketing effectiveness with tools and methods such as:
- A/B Testing
- Improved shipping time
- Content, CTA and subject line optimization
- Customization
- Behavioral segmentation
- Marketing automation
At Impact Impress, we understand the importance of standing out in your subscribers' inbox. Our Custom Email Design service focuses on creating impactful and visually appealing messages that captivate your audience and drive results. Our highly skilled and experienced design team is responsible for creating custom emails that reflect your brand identity and deliver your message effectivel
Our Custom Email Design service includes:
- Consultation and analysis of requirements: We'll meet with you to understand your specific needs and the goals you want to achieve with your emails. We will analyze your brand, your target audience and your key messages to design an effective strategy.
- Creative and attractive design: Our design team will work closely with you to create personalized and unique emails that reflect your brand identity. We will use colors, typography, images and visual elements that align with your brand image and generate impact on your subscribers.
- Responsive and adaptable design: Our email designs are optimized to look attractive and functional on different devices and screen sizes. We make sure your messages look great on both desktop and mobile devices, providing a consistent experience for your subscribers no matter how they access your emails.
- Effective calls to action: We design clear and engaging calls to action (CTAs) that invite your subscribers to perform a specific action, whether it's making a purchase, registering for an event or downloading a resource. We focus on the strategic placement and design of CTAs to generate high click-through rates and conversions.
- Testing and optimization: We perform A/B tests on different design elements, such as colors, images, CTAs and email structure, to identify which variant generates the best results. This allows us to continuously optimize your emails and maximize their impact on your recipients.
- Integration with your email marketing platform: We ensure that custom email designs are easy to implement on your preferred email marketing platform. We work with several popular tools and can adapt to your existing platform for seamless integration.
Effective management of your email campaigns is key to achieving successful results. Our Email Campaign Management service takes care of planning, executing and optimizing your campaigns to maximize engagement and conversions. Our team of email marketing experts will ensure that your messages reach the right audience at the right time, generating a positive impact on your bottom line.
- Dedicated account manager
- Strategic consulting: We start by understanding your business objectives and needs. We meet with you to analyze your brand, target audience and key messages, and develop a customized email campaign strategy.
- Segmentation and list building: We take care of segmenting your email list to make sure your messages reach the right audience. We build and manage your lists, following the best privacy and data protection practices.
- Design and persuasive writing: Our creative team creates compelling and persuasive emails that generate interest and engagement. We design custom templates tailored to your brand, and write relevant and compelling content.
- Timely scheduling and delivery: We schedule your emails at the optimal time to increase open rates and maximize impact. We use advanced scheduling tools to ensure that your messages arrive at the right time.
- Delivery rate optimization: We implement strategies to improve your email delivery rate. We optimize email authentication, configure your mail servers and follow best practices to avoid spam filters.
- Analysis and follow-up of results: We track the results of your campaigns in detail. We measure open rates, clicks, conversions and bounce rates, and provide you with clear and understandable reports to evaluate performance and make necessary adjustments.
- Automation and workflows: We implement automated workflows to send timely and relevant messages throughout the lifecycle of your subscribers. This optimizes the user experience and increases engagement and conversions.
- A/B testing and continuous optimization: We perform A/B tests on different elements of your campaigns, such as subject lines, content, calls to action and designs. We use the results to optimize your campaigns for maximum impact.
Our Email Marketing Automation service is designed to give you the ability to optimize and personalize your communications with your subscribers efficiently and effectively. Take full advantage of automation to send relevant messages at the right time, increase interaction and maximize your conversions.
Turn your most engaged customers into the most lucrative partnerships
- Drip Campaigns and Email Sequences
- Greetings program
- Win-Back Initiative
- Search in history activation programs
- Cart abandonment program
- Logical follow-up of the product program
Maintaining consistency in email marketing is critical to the success of a campaign. At Impact Impress, we offer a variety of email template production services ranging from coding, custom templates and PSD to HTML conversion, and much more. Our transparent pricing, dedicated account manager and impeccable after-sales support make us your ideal partner.
Our Email Template Production service includes:
- Customized design: We create unique and attractive email template designs that reflect your brand identity. Our design team will ensure that the template aligns with your corporate image and conveys your message effectively.
- Accurate coding: Our expert developers will take care of coding the email template using the best HTML and CSS coding practices. We will make sure that the template is compatible with different email clients and devices, so that your messages will be displayed correctly in all cases.
- Adaptability and responsiveness: We design responsive email templates that automatically adjust to different screen sizes and devices, such as cell phones and tablets. This ensures an optimal reading experience for your subscribers, no matter what device they use.
- Dynamic customization: We integrate dynamic personalization options into your email templates, allowing you to dynamically tailor content to each subscriber. This allows you to deliver more relevant and personalized messages, increasing interaction and conversions.
- Testing and optimization: We perform extensive testing on email templates to ensure that they work properly in different email environments and devices. We optimize template performance and compatibility to deliver an exceptional user experience.
- Continuous support: Our team will be available to provide you with ongoing support in case you need to make modifications or updates to your email templates. We are committed to ensuring that your templates are always in top condition.